Falco Marketing opened in August 2016. Since then the way you reach customers has been rebuilt about four times over.
Analytics moved to GA4 and broke everyone’s reporting. Apple’s privacy changes took the targeting data out from under Facebook advertisers more or less overnight. Google pushed everybody into Performance Max and stopped showing half of where the money went. The helpful content updates wiped out sites that had ranked for years. And now AI answers a lot of questions before anyone clicks anything.
We ran campaigns through every one of those. Same firm, same phone number, a lot of the same clients.
That’s the argument for hiring people who’ve been at this a while. Not that there’s a secret. That we’ve already been through the last four times this work changed completely, so we know what actually breaks and what just makes for an alarming headline.
Bring in customers. Google Ads for demand that already exists, paid social for demand that doesn’t know you yet, and local SEO and Google Business Profile work for the map pack, where most “near me” searches actually get decided.
Build the things that sell. Websites with the SEO built into the build rather than sold back later, graphic design and print from logo through door hanger and vehicle wrap, and blog content written from what your customers actually get wrong and published live rather than emailed as a draft.
Fill the roles. Hiring ads and applicant management: the job ad rewritten, run on Indeed and ZipRecruiter, applicants screened and answered within minutes, and confirmed interviews booked onto your calendar. And automation underneath all of it, so leads stop dying in an inbox.
Discovery first, every time. Your objectives, your margins, what a customer is actually worth. We have talked people out of campaigns during this phase, and that’s not a humblebrag, it’s the reason clients stay.
Senior people on the account, start to finish. The person who understands your business on the first call is the person still running it in year four.
You own everything. Every ad account, every analytics property, your domain, your site. In your name, with your logins.
Month to month after the initial build. We’d rather earn it every month.
You have real revenue and real operations, you know roughly what a customer is worth to you, you can answer the phone when it rings, and you’d rather hear an uncomfortable recommendation than a comfortable one.
You’re pre-revenue, you need results in two weeks, you want the cheapest option, or you want someone who’ll do exactly what they’re told without pushing back. That last one is a legitimate preference. It just isn’t how we work.
I’ve run Falco Marketing out of North Raleigh since August 2016. In that time I’ve watched a lot of business owners get handed a report full of impressions and still not be able to tell whether the money did anything. That is the problem this firm exists to solve.
So the reporting here is short and it’s about leads, cost per lead and cost per booked job. If a campaign isn’t working I’d rather tell you in month one than dress it up until month four. A fair amount of what I do is talking people out of things — a bigger budget they don’t need, a rebrand when what they need is four hundred dollars of door hangers, an AI project that sounds impressive and solves nothing.
I answer the phone. If you call 919-215-0171 during the day you get me, not a queue, and the person you talk to on the first call is the person still running your account in year four.
Falco Marketing
Raleigh, North Carolina
919-215-0171 · trey@falcomarketing.com
Monday to Friday, 8:00am to 6:00pm ET
In business since August 2016
Serving Raleigh, Durham, Cary, Chapel Hill, Apex, Wake Forest, Morrisville, Holly Springs and the Triangle.
