Straight answers about Google Ads, local SEO, websites, hiring ads and print, written for owners of service businesses in Raleigh, Durham, Cary and the rest of the Triangle. No jargon, no vendor spin, and every number we quote comes with a source.
Most practices start reminding patients in November. By then December is gone. Here's the October-through-December sequence, week by week.
Evergreen renewals, phone-only cancellation, a website you don't own. The 11 things to check in a proposal — pulled from real complaint records.
Fall invaders drive NC calls September through November. Here's the ad calendar most pest companies skip because they spend it all in March.
Applications peak at 3pm and keep coming all evening. Your screening stops at 5. That gap — not your pay rate — is why they ghost you.
A 20-minute audit using data you already have. Four lines of math, one dollar figure. One HVAC owner's answer was $8,000 in a single month.
It's not a penalty. It's proximity — the #2 map pack ranking factor. Here's what actually beats it, and the scan that shows your real radius.
What a lead really costs in legal, dental, HVAC and home services in 2026 — plus the number your agency would rather you didn't calculate.
Nine logins you should already own. Where to check each one in 15 minutes — and what to do if your agency says the account is "proprietary."
What to set up in week one, what to spend in month two, and what to ignore until you have revenue. A real 90-day plan.
You don't need a brand book. You need four things to look consistent everywhere a customer sees you, and here's the order to do them in.
Most owners are guessing. Here's the tracking setup that tells you which marketing paid for itself, in about three hours of work.
The 22 settings that decide whether you show up on Google Maps, ranked by how much they actually matter in 2026.
Tell us what you sell and where you sell it, and we will tell you the one thing we would change first. Twenty minutes, no proposal, no follow-up sequence. If we are not the right fit we will say so on the call.
Talk to Falco