What we run for practices

Google Ads split by procedure economics. An emergency extraction search and an Invisalign search are not the same business and should not share a budget. High-value procedures get their own campaigns, their own landing pages and their own bid strategy.

Call tracking that reaches the front desk. Dynamic number insertion so you can hear which keyword produced which call, and find out how many of them went unanswered. In most practices we audit, that number is higher than anyone expects.

Google Business Profile and review flow. Proximity decides a large share of dental map pack results, so the levers you actually control are your primary category, your services list and a steady stream of recent reviews.

Website and booking path. Short forms, a tappable phone number, and new-patient offers that are easy to find. Built on a site you own.

Print that still works here. New-mover mailers and neighborhood EDDM drops around the practice, designed and printed in house.

The number that actually matters

Dentists and dental services average $8.00 per click and a 10.67% conversion rate, which lands at about $72.97 per lead. That is a healthy conversion rate by any standard, and it is the reason dental campaigns tolerate an expensive click.

So if your practice is converting at 6% against a category median of 10.67%, the problem is almost certainly the landing page or the phone, not the bidding. That distinction is worth a lot of money and it takes about an hour to establish.

And 97% of consumers read reviews before choosing a local business. For a practice, the review profile is doing more selling than the website is.

Benchmarks from the WordStream 2026 Google Ads Benchmarks study, an analysis of more than 13,000 search campaigns running April 2025 to March 2026. Local search and review figures from BrightLocal.

How it works

• 1. Discovery. What a new patient is worth to you over their lifetime, what you can afford to pay for one, and which services actually make you money.
• 2. Tracking first. Call tracking and form tracking installed and tested with a real call and a real submission before anything launches.
• 3. Build and launch. Campaigns, pages or print, depending on what we agreed. Ten to fourteen days from kickoff for paid search.
• 4. Manage and report. Monthly, on cost per new patient exam rather than impressions.

Common questions

Who this is for

A good fit: Established practices with capacity to see more patients, a front desk that answers the phone, and a willingness to ask satisfied patients for reviews.

Not a fit: Brand-new practices that need a full schedule inside a month, or practices where nobody will own the review process. Both are real constraints and we would rather say so on the first call.