Audiology · Raleigh & the Triangle
Marketing for audiology practices in Raleigh
Audiology has a decision cycle unlike anything else we market. It is long, it is frequently interrupted, and the person who books the appointment is often not the person who needs it. An adult child prompts it, a spouse pushes for it, and the patient themselves may have been putting it off for years.
That changes who the advertising should talk to, and it makes follow-up worth more here than in almost any other category.
What we run for audiology practices
Creative aimed at two audiences. One message for the person considering their own hearing, another for the family member who has been raising it for eighteen months. They respond to completely different things.
Long-window retargeting. Audience windows tuned to a decision that takes months rather than left on a 30-day default, so you stay present through the gap between the first search and the booked evaluation.
Follow-up sequences that keep working. Most practices follow up once. A structured sequence over weeks recovers a meaningful share of evaluations that would otherwise quietly disappear.
Reassurance-led landing pages. Pricing transparency, what an evaluation actually involves, and how long it takes, because uncertainty is the main reason people stall.
Google Business Profile and reviews, which carry unusual weight in a category where trust is the whole purchase.
The number that actually matters
We use the all-industry Google Ads averages as the baseline here rather than invent an audiology-specific figure: $5.42 per click, 8.18% conversion rate, $66.69 per lead. The closest published medical category, physicians and surgeons, runs $4.76 per click at a 12.43% conversion rate.
The figure that matters more for audiology is not the lead cost, it is the conversion rate from booked evaluation to completed evaluation. No-shows are the quiet leak in this category, and confirmation and reminder sequences pay for themselves faster than any bidding change.
97% of consumers read reviews before choosing a local business, and in a category built on trust that is doing more of the selling than the ads are.
Benchmarks from the WordStream 2026 Google Ads Benchmarks study, an analysis of more than 13,000 search campaigns running April 2025 to March 2026. Local search and review figures from BrightLocal.
How it works
- 1. Discovery. What a fitted patient is worth to you over their lifetime, what you can afford to pay for one, and which services actually make you money.
- 2. Tracking first. Call tracking and form tracking installed and tested with a real call and a real submission before anything launches.
- 3. Build and launch. Campaigns, pages or print, depending on what we agreed. Ten to fourteen days from kickoff for paid search.
- 4. Manage and report. Monthly, on cost per completed evaluation rather than impressions.
Common questions
Why do so many booked appointments not show up?
Because the decision was ambivalent to begin with and nothing reinforced it between booking and the appointment. Confirmations, reminders and one human touch in between fix a surprising share of it.
Should we advertise prices?
Ranges, usually yes. Uncertainty is the main reason people stall, and a range filters out the shoppers you were never going to convert while reassuring the ones you were.
Does social advertising work for audiology?
Facebook does, because the audience skews the right way and because it reaches the family member as well as the patient. Instagram is generally a poor fit here.
How long before this produces fittings?
Evaluations within weeks, fittings on a longer curve. Judge the first 90 days on completed evaluations rather than on revenue, or you will kill a campaign that was working.
Who this is for
A good fit: Established practices with clinician capacity and a process for confirming and reminding appointments.
Not a fit: Practices needing immediate revenue, or unwilling to follow up more than once. The follow-up is most of what makes this category work.
Book a 20-minute call
You tell us what’s going on, we tell you whether we can help, and if we can’t, we usually know who can. No pitch deck.
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