Hiring Ads & Applicant Management

Hiring ads and applicant management

A job posting is an ad. Most of them are bad ads: a copy-pasted duty list, no pay range, and an application that takes eleven minutes on a phone.

Then the applications that do come in sit unread for two days, and the good candidate takes the other offer. Speed matters more in hiring than almost anything else, and it’s the part nobody has a system for.

We write the ad, run it, respond to applicants immediately, screen them, and put confirmed interviews on your calendar.

What we do

Rewrite the job ad. Highest return on the list and the cheapest thing here. A real pay range, a description of the actual day, a job title people search for rather than the one in your org chart, and a reason to work for you specifically.

Run it as a paid campaign on Indeed and ZipRecruiter. Sponsored placement, budget managed daily, and the ad adjusted when the applications aren’t the right ones. Indeed runs on a pay-per-click model against a budget you set. Cost per application varies a lot by role, so we watch it and shift spend rather than setting it and hoping.

Extend to Meta and Google when the role justifies it. Some roles (CDL drivers, experienced techs, anything where the good candidates aren’t actively job hunting) don’t get filled from job boards alone. Those get the same targeting treatment as a lead campaign.

Automate the screening. Knockout questions on the application so unqualified candidates filter themselves out, and everyone else moves forward automatically instead of waiting for someone to read an inbox.

Make first contact within minutes. An automated first response goes out immediately, and qualified applicants get a real conversation started the same day. The candidate you want is talking to two other employers and the fastest one usually wins.

Book the in-person interviews. Screened candidates get scheduled directly onto your calendar, with confirmation and a reminder so they actually show up. You get a name, a time, and their application, and your first involvement is the interview itself.

Build the careers page they land on. Real photos of your building and your crew, pay and benefits stated plainly, one clear action. Built on the brand you already have, on the website you already own.

Retarget the people who quit mid-application. They started, they got distracted, and they’re the warmest audience in the entire campaign. Almost nobody runs this.

What we don’t do

We don’t source candidates. Nobody here is cold-calling people at their current job or working a network to find a passive candidate. That’s a search firm and it’s a different service with a different fee structure.

What we do is advertising, screening and scheduling. If a role genuinely needs a headhunter, we’ll say so rather than sell you another month of ad spend.

How it works

Common questions

Is this the same as recruiting?

No. A recruiter finds and places people, usually for a percentage of first-year salary. We advertise the role, handle the applicant flow, and book interviews. You do the interviewing and the hiring.

Why is nobody applying to my job posting?

Usually three things: no pay range in the ad, a job title nobody searches for, and an application that takes too long on a phone. Fix those and the same budget performs differently.

Do you screen applicants?

Yes. Screening questions on the application, automated filtering on the knockouts, and a real first conversation with the ones who pass. What we don’t do is evaluate technical skill in your trade. You’ll know in five minutes of the interview whether they can do the work.

What does a hiring campaign cost?

Management fee and ad budget quoted separately, in writing, before anything launches. Cost per application on Indeed varies widely by role and market, which is why the budget is managed actively rather than set once.

Who this is for

Businesses hiring for real roles they’ll actually fill, especially trades, service techs, drivers and front-desk positions where the applicant pool is thin and speed decides who gets the good one.

Not a fit if you need a specialized senior hire (that’s a search firm), or if you can’t get to an interview within a few days of us scheduling it. Speed is most of what makes this work, and it has to run at both ends.

Tell us about the role

What it is, what it pays, and why the last person struggled. We’ll tell you whether advertising will fill it or whether you need a search firm.

Related: Website design · Social media advertising