What’s included

Google Business Profile rebuild. Primary category, which is the single most important field on the whole profile, plus secondary categories, the services list with keyword-matched descriptions, attributes, hours, and photos.

Category testing. Categories get tested and measured rather than picked once and forgotten. The right primary category for a business that does four things is not obvious and it’s worth being empirical about.

A review system that won’t get you suspended. Requests going out on a steady cadence rather than in bursts, wired into your existing process. Google throttles profiles that suddenly receive ten reviews in a day, and there’s no appeal.

Review responses. Every review answered, including the bad ones, in a voice that sounds like a person.

Citation and NAP cleanup. Consistent name, address and phone across the directories that still matter, and ignoring the hundreds that don’t.

On-page and technical SEO on your website: titles, headings, internal linking, schema, speed, mobile.

Content that targets what people ask. Ties into blog writing if you want volume.

Grid-based rank tracking. Your ranking isn’t one number. It changes block by block across the city, and a grid shows you where you’re strong and where you disappear.

Two numbers that should shape your plan

46% of consumers add “near me” to local searches always or often (BrightLocal). That’s demand you cannot capture with website copy alone, because those results are resolved by proximity, category and reviews inside Google’s local index.

97% of consumers read reviews for local businesses and 71% read them on Google (BrightLocal Local Consumer Review Survey, 2026). Your review profile is doing more selling than your homepage is. It’s also the part most businesses have no process for.

How it works

• 1. Audit. Profile, website, citations, and where you currently rank on a grid across your service area. Written findings, yours whether you hire us or not.
• 2. Profile first, weeks 1 to 3. Categories, services, attributes, photos, hours. This is where the fastest movement comes from.
• 3. Review process, week 2 onward. Built into how you already work, so it keeps running when we’re not looking.
• 4. Website and content, month 2 onward. The slower half.
• 5. Track and adjust monthly. Grid rankings, calls from the profile, direction requests, and website traffic, in one report.

Common questions

Who this is for

Local service businesses with a real service area and the patience for a six-month build. Especially good if you have happy customers and no system for asking them for reviews, which is most businesses.

Not a fit if you want to rank in eight cities in three months, or if you’re not willing to ask customers for reviews. Those two rule out most of the shortcuts and there isn’t a version of this that works without them.