Google Ads Cost Per Lead by Industry: 2026 Benchmarks
What a lead really costs in legal, dental, HVAC and home services in 2026 — plus the number your agency would rather you didn't calculate.
Aug 10, 2026 · 11 min
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Managing, reading and fixing Google Ads for Triangle service businesses.
What a lead really costs in legal, dental, HVAC and home services in 2026 — plus the number your agency would rather you didn't calculate.
A straight comparison for local service businesses, with real 2026 cost-per-lead numbers and a rule for deciding in about five minutes.
Tell us what you sell and where you sell it, and we will tell you the one thing we would change first. Twenty minutes, no proposal, no follow-up sequence. If we are not the right fit we will say so on the call.
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