What you get

The wasted search terms. The queries that triggered your ads and were never going to become a customer, with what they cost you last quarter.

What Performance Max is actually spending on. Pulled through the API, because the interface won’t show you.

Whether your conversion tracking is telling the truth. This is the one that surprises people. A large share of the accounts we look at are counting things that aren’t leads, which means every optimization decision made since setup was based on bad data.

A prioritized fix list, in the order we’d do them, with rough effort against rough impact.

The part that matters

You keep the document whether you hire us or not. Hand it to your current agency, hand it to a competitor of ours, put it in a drawer. And if your account is in good shape, we’ll tell you that instead of manufacturing a problem.

What normal looks like, so you can judge your own numbers

Across more than 13,000 search campaigns measured between April 2025 and March 2026, the all-industry averages were $5.42 per click, an 8.18% conversion rate, and $66.69 per lead. Home services runs closer to $90.92 a lead because the clicks cost about 54% more. Legal averages $131.63.

Those are the numbers we’ll put next to yours. Source: WordStream 2026 Google Ads Benchmarks. We publish the source because a number without one is just a claim.

How it works

• 1. You grant read-only access. Two minutes in the Google Ads interface. We never need your password and we don’t change anything.
• 2. We pull the data. Search terms, conversion actions, Performance Max placements through the API, and the account structure.
• 3. You get a written document, inside a week. Not a call where we talk at you, not a PDF template with your logo dropped in.
• 4. You decide. Hire us, hand it to someone else, or do it yourself. The document is yours either way.

Common questions