How to Read a Google Ads Report Your Agency Won’t Explain
Nine things to check inside your own Google Ads account, with the exact menu paths. If the report and the platform disagree, the platform is right.
Oct 19, 2026 · 11 min
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What you should own, what you should be shown, and what to ask for.
Nine things to check inside your own Google Ads account, with the exact menu paths. If the report and the platform disagree, the platform is right.
Evergreen renewals, phone-only cancellation, a website you don't own. The 11 things to check in a proposal — pulled from real complaint records.
Nine logins you should already own. Where to check each one in 15 minutes — and what to do if your agency says the account is "proprietary."
Tell us what you sell and where you sell it, and we will tell you the one thing we would change first. Twenty minutes, no proposal, no follow-up sequence. If we are not the right fit we will say so on the call.
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