The Missed-Call Audit: How Much Revenue Your Phone Ate Last Month
A 20-minute audit using data you already have. Four lines of math, one dollar figure. One HVAC owner's answer was $8,000 in a single month.
Aug 24, 2026 · 11 min
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Author: trey@falcomarketing.com
Marketing writing for Triangle service business owners.
Why Your Business Doesn’t Show Up on Google Maps Five Miles From Your Office
It's not a penalty. It's proximity — the #2 map pack ranking factor. Here's what actually beats it, and the free scan that shows your real radius.
Aug 17, 2026 · 9 min
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Google Ads Cost Per Lead by Industry in 2026: What Triangle Service Businesses Should Actually Pay
What a lead really costs in legal, dental, HVAC and home services in 2026 — plus the number your agency would rather you didn't calculate.
Aug 10, 2026 · 11 min
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What Your Marketing Company Should Hand Over If You Fire Them Tomorrow
Nine logins you should already own. Where to check each one in 15 minutes — and what to do if your agency says the account is "proprietary."
Aug 3, 2026 · 9 min
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The First 90 Days: A Marketing Plan for a New Triangle Service Business
What to set up in week one, what to spend in month two, and what to ignore until you have revenue. A real 90-day plan.
Jul 28, 2026 · 10 min
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Branding Basics for a Service Business: Name, Logo, Colors, Truck
You don't need a brand book. You need four things to look consistent everywhere a customer sees you, and here's the order to do them in.
Jul 28, 2026 · 9 min
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Where Do Your Leads Actually Come From? A Tracking Setup You Can Do in an Afternoon
Most owners are guessing. Here's the tracking setup that tells you which marketing paid for itself, in about three hours of work.
Jul 28, 2026 · 9 min
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The Google Business Profile Checklist for Triangle Businesses
The 22 settings that decide whether you show up on Google Maps, ranked by how much they actually matter in 2026.
Jul 28, 2026 · 10 min
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Five Emails That Make Money for a Service Business
You already have the list. Five emails that turn past customers into repeat jobs, with the exact timing to send each one.
Jul 28, 2026 · 9 min
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Does Blogging Still Work for a Local Business in 2026?
Two thirds of Google searches end without a click. Here's what that actually means for your blog, and the four posts still worth writing.
Jul 28, 2026 · 9 min
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Google Ads vs Facebook Ads: Where a Triangle Service Business Should Spend First
A straight comparison for local service businesses, with real 2026 cost-per-lead numbers and a rule for deciding in about five minutes.
Jul 28, 2026 · 9 min
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Facebook and Instagram Ads for Local Service Businesses: What Actually Works
Why most local Facebook ads fail, the four campaign types that actually book jobs, and how to tell a cheap lead from a worthless one.
Jul 28, 2026 · 10 min
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Not sure which of this applies to you?
Tell us what you sell and where you sell it, and we will tell you the one thing we would change first. Twenty minutes, no proposal, no follow-up sequence. If we are not the right fit we will say so on the call.
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