Branding Basics for a Service Business: Name, Logo, Colors, Truck
You don't need a brand book. You need four things to look consistent everywhere a customer sees you, and here's the order to do them in.
Jul 28, 2026 · 9 min
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The Falco Marketing blog
Straight answers about Google Ads, local SEO, websites, hiring ads and print, written for owners of service businesses in Raleigh, Durham, Cary and the rest of the Triangle. No jargon, no vendor spin, and every number we quote comes with a source.
Where Do Your Leads Actually Come From? A Tracking Setup You Can Do in an Afternoon
Most owners are guessing. Here's the tracking setup that tells you which marketing paid for itself, in about three hours of work.
Jul 28, 2026 · 9 min
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The Google Business Profile Checklist for Triangle Businesses
The 22 settings that decide whether you show up on Google Maps, ranked by how much they actually matter in 2026.
Jul 28, 2026 · 10 min
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Five Emails That Make Money for a Service Business
You already have the list. Five emails that turn past customers into repeat jobs, with the exact timing to send each one.
Jul 28, 2026 · 9 min
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Does Blogging Still Work for a Local Business in 2026?
Two thirds of Google searches end without a click. Here's what that actually means for your blog, and the four posts still worth writing.
Jul 28, 2026 · 9 min
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Google Ads vs Facebook Ads: Where a Triangle Service Business Should Spend First
A straight comparison for local service businesses, with real 2026 cost-per-lead numbers and a rule for deciding in about five minutes.
Jul 28, 2026 · 9 min
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Facebook and Instagram Ads for Local Service Businesses: What Actually Works
Why most local Facebook ads fail, the four campaign types that actually book jobs, and how to tell a cheap lead from a worthless one.
Jul 28, 2026 · 10 min
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How Long Does Local SEO Take? An Honest Timeline
Month by month, what local SEO actually does and when. Plus the three situations where it moves in weeks, and the one where it never works.
Jul 28, 2026 · 9 min
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What a Website Actually Costs in Raleigh, NC (2026 Pricing)
What a small business website really costs in Raleigh in 2026, what's driving the price, and the four line items that quietly double a quote.
Jul 28, 2026 · 9 min
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Not sure which of this applies to you?
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